In the past, Instagram has felt like a space for curated perfection, but in recent years we’ve seen it become a far more honest and open. 🖼️ Your grid doesn’t have to be ‘perfect' This means that getting the attention of just a few followers you admire, or are relevant to your work, can be worth far more than hundreds, or even thousands, of more random followers – and the same goes for likes. This will also attract the right audience: people who are genuinely interested in your work and ethos. Sharing what you love is far more likely to produce better connections and outcomes than sharing what you think people want to see. Producers could share clips from projects they’ve been a part of, with clear captions about their involvement. Writers and journalists might want to post snippets of writing using interesting typefaces and colours, or screenshots of articles on coloured backgrounds. Then if your work is less visual, for example if you work with words or have a more behind-the-scenes role, there are always ways of sharing your work.
Make the most of what you’re comfortable with: Are you ok with being in front of the camera? Why not talk your followers through your process? Prefer letting your work do the talking? How about sharing the behind-the-scenes shots or finished photos of your work? Instead, we recommend posting what is authentic to you what you’re proud of and demonstrates what you want to do more of.
REVOLVE CAREERS INSTAGRAM CODE
We all know about the infamous Instagram algorithm, but it shouldn’t be about trying to crack the code to get the most likes. 🔗 Add your website and contact infoĪnd don’t forget to add your website (if you have one) to your bio if you want to be contactable for work or opportunities, as well as your email address, if you’re comfortable with that. This feature will give you post insights, audience usage time (always helpful when scheduling posts!), a detailed inbox, the option to put an email on your profile, and more tailored notifications. Whatever you choose, look into switching to a Business Profile. 💼 Consider switching to a business profile In this case, you can also separate content by using the ‘Close Friends’ functionality on Stories, allowing only a selection of followers to see more personal updates. If you prefer having one account for both, just know that it’s a choice, and you can be conscious with how much you reveal. Just finished a great design project? Show the world on your public page! Embarrassing messages from Hinge? Private page!
This separation allows you to set the right tone and make sure your business or brand remains professional. One way to set boundaries between your public work and personal life is to set up two accounts. 🔒 Separate your accounts to create boundaries This is why it’s important to make sure that people can find you, and that you have some control over what they discover. This list can also extend to the kinds of posts you want to make, which can come in handy if you’re ever unsure of what you could share for example: įirstly, it’s worth keeping in mind that people often Google potential employees and collaborators, and social media usually comes up high in the search. For example, you might want it for research purposes, to make new industry contacts, to make your work discoverable – or all of the above. We recommend taking a moment to write this down. Whether you already have an account or not, it’s always a good idea to take the time to ask: What do I want out of this platform? How can it help me? Having a clear idea of this can really help define what you want to share, as well as how you use the app. Of course, there is no right or wrong way to use Instagram for your career, but there are ways to set boundaries to ensure you get the best out of the app, while looking after yourself and feeling in control of what you share.
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